I decided to redo the logo for Lexidog Boutique & Social Club. They don't know I'm doing it. It's a class project. I'm actually redoing their logo, business system, and some other collateral pieces. We've done logos for fake campanies and for ourselves, but this is the first time we're doing it for a business that already exists. It's to teach us to research our client and write a logo brief long before the designing begins. Now that those steps are done we are working on our logo. I'm shooting for playful and trendy with this one.
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