Mind your business...system

Lexi's business system is complete. The photo doesn't quite capture the essence in its entirety, but I could just lick the business card it's so delicious. I knew my simple design wouldn't become luxurious until I found just the right paper.

The letterhead is printed on 80 lb. text, Ice Gold, Curious Metallics paper. This gives it a nice sheen that isn't too overwhelming. The logo rests in a light purple box that bleeds off the top (seen more clearly on the business card) and creates a nice alignment for the body of a letter. The business card (slurp), has the same paper for the front, but I mounted it onto a silver cardstock from the same line of paper creating a nice thick duplexed business card. I opted for a nice, subdued, dull grey envelope to tone down all the glitterati waiting inside. This makes opening the letter more like an experience; a nice discovery inside.

Collateral Damage

Good news! As long as I do absolutely nothing music related on my laptop...I might be able to get my projects done. I will cast out that demon when the term is over. In other news: I've still been plugging away on the business system and collateral pieces for Lexi. Above is the business card as it stands now (the paper will make the final statement of luxury...white on front and silver on the back).

For collateral I am redesigning Lexi's website. This is the potential home page (rough draft). I will likely also feature the layout of the Events page to show the similarity between site pages. I have to design 2 more collateral pieces and will probably do a poster for an event and...we shall see. Did I mention that I have a week do do all of these pieces as well as things for other classes? Should be fun.