Showing posts with label corporate identity. Show all posts
Showing posts with label corporate identity. Show all posts

Saturday, March 13, 2010

Mind your business...system


Lexi's business system is complete. The photo doesn't quite capture the essence in its entirety, but I could just lick the business card it's so delicious. I knew my simple design wouldn't become luxurious until I found just the right paper.

The letterhead is printed on 80 lb. text, Ice Gold, Curious Metallics paper. This gives it a nice sheen that isn't too overwhelming. The logo rests in a light purple box that bleeds off the top (seen more clearly on the business card) and creates a nice alignment for the body of a letter. The business card (slurp), has the same paper for the front, but I mounted it onto a silver cardstock from the same line of paper creating a nice thick duplexed business card. I opted for a nice, subdued, dull grey envelope to tone down all the glitterati waiting inside. This makes opening the letter more like an experience; a nice discovery inside.